Who Am I?
Don’t worry, this isn't some sort of existential dilemma so please humour me by reading on…
I’m Pete Fairclough and I’ve been working in ecommerce for over 5 years, I've recently made the move to become a freelance ecommerce consultant when I realised how much fun it could be to work directly with clients rather than through an agency. I love what I do and hopefully that shows in the satisfaction of my clients and the results that I deliver.
I provide ecommerce advice, support and guidance, working with a network of talented independent consultants and specialist agencies to help Clients find the right skills to deliver projects on time and to budget. I work as an extension of your team to help you turn ideas into realistic plans (and use my experience to come up with ideas for you).
With a background in online marketing and current strength in developing ecommerce strategies, my key skill set is business development. I know how to translate business objectives into sustainable ecommerce platforms, using relevant marketing techniques to drive acquisition and ensure that retention strategies optimise the investment. I have experience with multi-channel, pureplay and start-ups.